Ingrid Moon  

 

social media strategies

social distribution

virtual world strategies

virtual production

ugen content strategies

interactive production

video production

 


M A R K E T I N G

Taking products to market using social media as a primary or integrated part of your marketing strategy.

Social media expertise: Blogs, vlogs and forums; Social networks; Virtual worlds; Social (viral) distribution; Pod- and Skypecasts; Specialized news sites; Contests; Street teams; User generated content

Clients & projects have included: Activision, Intel, Sony PlayStation, Comcast, General Motors, Machinima.com, Interplay Productions

P R O D U C T I O N

Managing the design, development, and delivery of interactive, video, and virtual marketing or education projects.

Clients & projects have included: Hasbro (Games.com), ABC, Sony PlayStation, Acura, Health Net, Reebok, NetZero, ADP, Just Born, Machinima.com, Intel

E D U C A T I O N

Bringing education to the next level with interactive and virtual education, instructional design, and performance development.

Clients & projects have included: Art Institute: California Design College, University of Toyota: Scion Learning, Toyota Technician Education Network (T-TEN), Health Net Corporate Training, Loyalist University (Ontario, Canada)

V I R T U A L   R E A L I T Y

Hosting learning opportunities on Academy Island, a virtual university in Second Life launching this summer and featuring:

  • Sponsored student activities & events
  • Accredited online classes
  • Corporate training classes and simulations
  • Virtual film academy & movie studio
  • Student work exhibits
E N T E R T A I N M E N T

T a king the best in machinima entertainment to audiences around the world with the Machinima Roadshow. Features a screening of selected short films, panels, workshops, viewer participation activiies, and a lounge with streaming content.

Next stop: SiliCon 2007, San Jose, CA - October 5-7, 2007

A B O U T   I N G R I D

I am a marketing consultant specializing in young markets whose social and recreational activities are strongly embedded online. That generally means the "ugen" generation, the MySpace addicts and YouTube contributors, the Second Life residents and World of Warcraft goons. I help traditional marketing and education projects live a new (or revitalized) life online, whether that's a corporate-sponsored activity or location in a virtual world, or a socially distributed game-video intended to teach Hamlet in an experiential way.

I'm not an expert in every aspect of social media but I can definitely help companies come up with great ideas to curate their brand among the content creators and provide branded interactive and social experiences that foster a two-way relationship with their customers.

I strongly believe that marketing is changing from a corporate-controlled model to a customer-involvement model. Social and ugen media is all about their content, not your content, so getting the right message to them, and allowing them to respond positively, is today's big challenge.

 

Ingrid Moon
213-210-2344
contact [at] ingridmoon * com
linkedin.com / in / ingridm